Fashion Dress in The Present: Small Business
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Showing posts with label Small Business. Show all posts
Showing posts with label Small Business. Show all posts

JuiceRx - Local Love

The road to healthy can be long, tumultuous and frustrating, but it doesn't have to taste bad! JuiceRx, a local juice cleanse brand, shared some of their awesome juice concoctions with me to try this month. I will be the first to say that the idea of a magical juice cleanses helping you drop the pounds and inches in a week is a bunch of baloney. BUT, a brand that is meant to help you kick start your health, get you the nutrients you need and detoxify your body of the bad stuff is what JuiceRx is all about.



There is a lot of controversy about the so-called detox diets, especially due to the fact that many are not sustainable. Of course you will lose weight if you are not eating and only sustaining yourself on liquids. Yet, once you begin eating "normal" again the chances of you gaining are much higher. There is also some research that shows that you are slowing down your metabolism when you are on a prolonged cleanse. Yet, there are also some positives that relate to juice cleanses, especially when done under the supervision of your doctor and to help supplement your health rather than just as a crash diet.

Juice Cleanses are known to help those suffering from inflammatory diseases, allergies, chronic pain, autoimmune diseases or bloating. They are a great way to flush out the bad and help kick those sweet cravings. Yet, it's important to note that the juices are not just some magical elixir that automatically flush your body. It takes time and it is so important to drink a lot of water while on a cleanse in order to flush your body properly. The JuiceRX options are a switch up from your typical store bought juices and a much easier way to "juice" in general. As an at-home juicer, I know from experience the amount of time, produce necessary to make one serving of juice and the expenses that can come along with it. Let's just say it's a lot! It's worth it, but it can be a bit much for the non-experienced juicer.



These cleanses, raw foods and elixirs aren’t about fad, or fashion. They’re about high quality nutrition that encourages healing and youthful vigor to improve quality of life today, tomorrow, and well into the future. Unlike many cleanses and health foods, the JuiceRX flavors delight even the pickiest palate. I had the opportunity to try out the "Regular" one day cleanse that had a variety of green juices, fruit based juices and the amazing horchata juice. The juice I make at home tends to be a bit thick, but in comparison the JuiceRX juices were fine, easy to drink and pulp free. Which means your body absorbs it in less than 15 minutes. They use a specialty juicer that applies 5,000 pounds of pressure to fresh, organic fruits and vegetables to extract (that's what all that cold-press stuff means) their juices. This means you get the maximum vitamins, minerals, antioxidants, enzymes and phytonutrients in every serving. Dean, the founder states that this press delivers 3 to 5 times more nutrition than any other juicing technique, with over 50 lbs of fruits and vegetable nutrients delivered in a 3 day cleanse! Who eats 50 lbs of fruits and veggies ever?

Did I mention how good they tasted? Seriously, this Mexirican was all about that horchata. I almost felt like I was cheating drinking it because it tasted like my favorite drink from my favorite hole in the wall taco place. JuiceRX has taken this Mexican classic and turned it into something that not only tastes amazing, but has managed to make it really good for you, too! They mixed up organic cashews, added a hearty dose of copper, which is known to support bone health and protects against free radicals and of course included cinnamon, which is also known for its cholesterol lowering and blood sugar regulating properties. So good!!



So, besides letting me try out their juices, the JuiceRX founder - Dean Kasal  - sat down with me to share his story. It's always amazing to me how entrepreneurs get their start and Dean, just like many others I've spoken with, started his business out of a personal journey. After years in the corporate grind, Dean was stressed and unhealthy. Facing a constant battle with Ulcerative Colitis and a life of prescriptions that ended up hurting him more than helping him, he was afraid of the life in store for him. After less than a year of popping prescription pills that promised to keep the disease at bay, blood tests revealed elevated liver enzyme levels indicating serious liver damage had occurred. As it turns out, this damage was caused by the pills that were intended to restore health. For someone as young as Dean was at the time, this news was mind blowing.

It was the wake up call he needed to make some life altering decisions to get himself back on the path to health. In 2009, in an attempt to find a natural and holistic way of healing, Dean began juicing. A year later he found himself completely cured of a disease that he was told was incurable. All because of his journey with juicing. He realized to feel better he had to do better for his body and that started by changing what he put into it. This led him to launching what is now JuiceRX. He wanted to share his journey and new found health with the world.

Now, nearly 5 years later, Dean has grown his local business in an amazing way. Now offering shipping nationwide and a new line of Raw Foods, he is set to continue to take on the health industry by storm. The FoodRX addition is a great take on the mail order food system. There are not many companies that offer both food and juice options. Typically, it is one or the other, but Dean saw a need and decided to give his customers what they were looking for: a raw food line that tastes good and is good for you. All meals are made fresh for you the day they are delivered. For best taste and maximum nutrition, enjoy within 6 days of delivery (not including delivery day for local deliveries). My favorite is the Southwestern Chili. Filling, spicy and best with the cashew sour cream! If you haven't checked out JuiceRx - do so today and give them a try, you won't regret it!




Some PR strategies for you indie creatives brought to you by 4DPR

Creatives know all too well the challenge of building your brand.  You may have the best music in the world, a truly innovative new clothing line, or a studio full of amazing artwork, but if no one knows about it, achieving your creative dreams will be even more of an uphill struggle than it already is.   That is where Dexter Martin comes in.  Dexter is the founder of 4 D PR Strategies, a boutique public relations firm that represents small to mid-sized brands.  They specialize in clients in the fashion, lifestyle, and creative arts sectors.  4D PR Strategies can help creative with service specialties such as media relations and training, strategic sponsorships /partnerships, and brand creative services.



Dexter left his job as an analyst in the banking industry to pursue something more personally satisfying.  He was a good writer, a great listener, a consumer of media news, and experienced in helping clients develop workable business strategies.  After a series of “informational interviews”, Dexter decided to use his skills and passion for helping others to start 4 D PR Strategies.   His first project was to provide PR and promotion support for a new bed & breakfast company in the Andersonville neighborhood.  “After working on this first project, I knew I had made the right decision,” he says.






He believes his business background is unique benefit to his clients.  Dexter prides himself in helping clients clarify their strategic focus into an implementable plan.  For most of his clients, the creative side is their primary focus.  Dexter helps his clients keep their creative focus while incorporating key business strategies.  He strives to continually offer value to his clients to help them achieve their creative dreams.

One project, Dexter is particularly fond of is his work with the Chicago International Social Change Film Festival.  He used his personal passion for this project to land several major sponsors, such as Whole Foods, for the festival.  The sponsors not only provided financial support, but also significant credibility to the festival.

More recently, Dexter has expanded his business to include Hotspot Radio Show with Dexter.   He uses the radio show to focus on a variety of current topics with guests who may offer a different perspective than that found in the main stream media.   For example, during one recent show, Dexter’s guest was a chiropractor who discussed the value of alignments but also the benefits of chiropractic treatment on digestion.   Dexter’s ultimate goal is to develop and offer media content under the 4D Media umbrella, providing clients with production support, sponsorship, and overall marketing of their unique content.  You can check out Hotspot Radio Show with Dexter at  The Hot Spot Radio Show w/ Dexter Link

You can learn more about 4D PR Strategies at www.4DPRStrategies.com or call (312) 988-7183.
Written by: Louis Vasseur - Small Business/Music/Creative Guest Blogger

Are you the Next Great Pop-Up shop?

Do you have a brand you're dying to bring to the public? Are you a designer who is looking for an opportunity to grow your client base? How about an artist or creator who is looking for a platform to grow your business?









Here's your HUGE opportunity to take the next step in growing your brand, collection or business! Block 37, Chicago's premiere modern shopping, dining and entertainment destination is offering established brands and even new brands the opportunity of a lifetime. Block 37 is holding their first ever Pop - Up Shop Competition- The Search for the Next Great Pop - Up . The prize? A FREE retail space inside Block 37 shopping center during the prime upcoming holiday season!



Block 37 is located in the heart of the loop and has long been committed to growing and supporting the retail industry of this great city. With that same philosophy in mind, Block 37 spearheaded this competition in order to give one lucky winner the opportunity to grow or even test drive their brand. They understand that getting that jumpstart to your brand can be the most difficult part of the business. Retail space in a huge city like Chicago can be totally out of reach for start ups.  Block 37 hopes that this competition will give those with outstanding products and services the opportunity to create exposure for their brand that they may not have had otherwise.



Want your opportunity? Here are the details!

The search for the Next Great Pop - Up will launch on Tuesday, September 9th on the Block 37 website. Important to remember is that the application deadline is Wednesday, October 1st! The top contestants selected will will posted for fan voting on social media on Monday, October 6th and closing on Wednesday, October 15th.

For complete details and application go to the Block 37 website here

The winner will be announced on Monday, October 20th!

Good Luck !

Teresa Espinoza
Fashion & Style Editor

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