“I am so excited to be working with Rochas. Fashion has always been such a big part of my life, and I love how Rochas exudes a woman’s femininity but is still unexpected,” she said. “While Rochas has ingrained French roots, I think every woman can get the sense of joie de vivre and confidence in their style that the Parisians emanate. I always like to be a bit more fashion-forward and playful in my style choices when I visit Paris.”Palermo’s “natural sense of style and classic elegance are a perfect fit with what Rochas stands for,”
