 |
| Wool sleeveless top, available HERE, suede A-line skirt, available HERE, leather bag available HERE |
'It's not about age,' says Jaeger's creative director Sheila McKain-Waid. I went along to listen to the American-born designer in conversation with historian and academic Amy de la Haye, after my talk at Bath in Fashion (proper round-up coming soon). The pair happily chatted about the history of the brand - including founder
Dr Gustav Jaeger's health and sanitary philosophy and obsession with animal hair - and went on to talk about current day issues. 'This is a big moment in fashion, right now,' continued McKain-Waid, 'It's about ageless style. Our
Mothers & Daughters campaign looked at being inspired by an older relative or friend. Women who have fantastic style you want to emulate.'
 |
| Ponyskin jacket, available HERE (warning: it's not cheap), double breasted trench skirt, available HERE |
All this is good news in my book - and for spring/summer 2015 Jaeger has used 38-year-old model Kirtsy Hume to add an otherworldly feel to their campaign. In the real world, we all know that 38 is still young, younger than Kate Moss, but model years are a bit like dog years making Hume positively ancient. For the last year or so, McKain-Waid has been quietly giving Jaeger a makeover. Having worked at Donna Karan, Halston and DAKS she's well-placed to reinterpret classic English pieces by 'adding an American sportswear mentality and cleaning them up a bit.' The idea of traditional British style with a sporty twist is right up my alley, though I'm still not convinced by
tailored jackets without sleeves, even if they're called double faced gilets...
 |
| Double faced gilet, available HERE |
