South Korea can be regarded as a mecca of the world of beauty. Various latest innovations cosmetics to skincare that is present in Korea successfully captivate the women. Not only that, even now the whole world open eyes and adopt various trends and beauty innovations presented by Korea.
One of the successful cosmetics companies that dominate the beauty industry is Amorepacific. Global companies that overshadow several legendary cosmetics brands such as Sulwhasoo and Laneige have never stopped doing research to create the latest products that can support a woman's self-confidence through the care products and makeup they create.
One of the most recent inventions and existed to date is the Cushion. Maybe for some people, cushion has become one of the must-have beauty products. Cushion itself was first created and patented by Amorepacific. The initial idea of cushion products is to meet the needs of women to make it easier for them to use sunscreen and foundation on the face in one easy and practical step.
In the framework of Amorepacific Asian Beauty Tour 2017, Team Liputan6.com had the opportunity to visit R & D Center in Yongin-si, Gyeonggi-do, South Korea and talk with Serim Yoon representative from researcher at Amorepacific, and successfully find some interesting facts about cushion.
1. In producing cushion products, Amorepacific always adjust the texture of cushion formulas produced in accordance with the country that will become the target distribution of cushion sales. So in every country of course the texture of cushion formulas produced will vary. This also applies to the availability of cushion color hue options.
2. Amorepacific as one of the pioneers of cushion innovation, has its own key to maintain the quality of its products as a differentiator with other products that are now more widely launched by various other leading brands. But Amorepacific remains committed to injecting plant-based ingredients as well as the unique natural ingredients available in Asia.
3. When creating a cushion formula, the researchers are aware that the skin condition of each person varies and requires a formula that suits their skin type. In an attempt to find the right formula, researchers often use experiments on men in making perfect formulations useful to minimize the appearance of large facial pores.
4. Successful Cushion becomes the best product of Amorepacific. In fact, the product sells up to 100 million cushions sold over the past three years.
5. Now the cushion has entered into the fourth generation and continues to be popular with women. Before entering the heyday of today, the start of the booming cushion is aided by unique promotions through Home Shopping by demonstrating the easy way to apply cushion to create easy and perfect complications with just one product. Since the advent of cushion ads on Home Shopping in 2012, it successfully boosted cushion products to date.
One of the successful cosmetics companies that dominate the beauty industry is Amorepacific. Global companies that overshadow several legendary cosmetics brands such as Sulwhasoo and Laneige have never stopped doing research to create the latest products that can support a woman's self-confidence through the care products and makeup they create.
One of the most recent inventions and existed to date is the Cushion. Maybe for some people, cushion has become one of the must-have beauty products. Cushion itself was first created and patented by Amorepacific. The initial idea of cushion products is to meet the needs of women to make it easier for them to use sunscreen and foundation on the face in one easy and practical step.
In the framework of Amorepacific Asian Beauty Tour 2017, Team Liputan6.com had the opportunity to visit R & D Center in Yongin-si, Gyeonggi-do, South Korea and talk with Serim Yoon representative from researcher at Amorepacific, and successfully find some interesting facts about cushion.
1. In producing cushion products, Amorepacific always adjust the texture of cushion formulas produced in accordance with the country that will become the target distribution of cushion sales. So in every country of course the texture of cushion formulas produced will vary. This also applies to the availability of cushion color hue options.
2. Amorepacific as one of the pioneers of cushion innovation, has its own key to maintain the quality of its products as a differentiator with other products that are now more widely launched by various other leading brands. But Amorepacific remains committed to injecting plant-based ingredients as well as the unique natural ingredients available in Asia.
3. When creating a cushion formula, the researchers are aware that the skin condition of each person varies and requires a formula that suits their skin type. In an attempt to find the right formula, researchers often use experiments on men in making perfect formulations useful to minimize the appearance of large facial pores.
4. Successful Cushion becomes the best product of Amorepacific. In fact, the product sells up to 100 million cushions sold over the past three years.
5. Now the cushion has entered into the fourth generation and continues to be popular with women. Before entering the heyday of today, the start of the booming cushion is aided by unique promotions through Home Shopping by demonstrating the easy way to apply cushion to create easy and perfect complications with just one product. Since the advent of cushion ads on Home Shopping in 2012, it successfully boosted cushion products to date.
