I Asked the Experts—These 9 Hair Trends Will Dominate in 2024

I Asked the Experts—These 9 Hair Trends Will Dominate in 2024

 Whilst there's still some time before next year arrives, as a beauty editor, I'm already curious about which hair trends 2024 will bring. It'll come as no surprise that last year paved the way for short haircut trends, with many of us (read: pretty much the entire Who What Wear UK team) flocking to the salon to chop our lengths into every iteration of a bob haircut going, from blunt bobs to the Italian bob and inverted bobs. And there's no doubt about it—a quick scroll of Instagram confirms that short hairstyles are here to stay well into this year. From a colour perspective, salons were inundated with requests for red hair, from cowboy copper to cherry cola red, as one of the year's biggest hair colour trends of the year. 

So, what hair trends lay in store for 2024? From trending haircuts to the hair colours we'll see everywhere I asked Jason Crozier, art director at Neville Hair & Beauty, for all the insights on the hair trends we'll be wearing in 2024.

The Biggest Hair Trends of 2024

1. Barqoue Bob

Just when we thought we'd seen all the possible types of bob haircuts, another iteration has entered the chat. The "baroque bob" is set to be a big hair trend in 2024, according to Crozier, which lends itself well to those with natural curls or longer bob haircuts that have grown out. "Baroque-inspired curls bring an air of opulence, with Versace’s runway as a prominent example," he says. "In 2024, the trend will evolve with a contemporary twist. Celebrities like Zendaya continue to embrace voluminous curls, but now with a hint of avant-garde geometric shapes, offering a combination of timeless beauty and modern artistry."

If you're not blessed with natural curls, curling wands are your go-to for creating volume and body with your bob.

Fashion Trends 2024: Millennial Pink & 9 Other Runway Looks For The Real World

Fashion Trends 2024: Millennial Pink & 9 Other Runway Looks For The Real World

 Ever since the skinny jeans debate, there seems to be underlying online animosity between millennials and Gen Z. For the most part, the divide is trivial—many of the millennial-loved trends of the ‘90s have been reborn for the TikTok generation and practically everyone is wearing ballet flats again. The younger group managed to make millennial moments a trendier, cooler part of their identity—and for the record, I fall directly between the two age groups and take no sides. However, while Gen Z may be able to add their stamp of approval to a trend, they aren’t necessarily the ones behind the trend’s creation, and the fashion trends for 2024 presented during Fashion Month prove it. 

As I watched the Spring/Summer ‘24 collections make their way down the runway, I couldn’t help but swoon over a particular soft shade of pink sprinkled throughout the designer’s shows. Tory Burch, Carolina Herrera, and Sandy Liang presented pink mini dresses, pink gowns, and pink bow bags (all of which I quickly declared my favorite pieces). It dawned on me that the reason I loved them so much was because the pieces weren’t just any shade of pink, they were Millennial Pink. The shade that defined my entire existence from 2014-2017 suddenly doesn’t seem so “cheugy” anymore. The millennials are getting their power back. 

Could a color revival really tip the power scales? Probably not—but if you add a few snippets of commentary from New York Fashion Week, you might get somewhere. 

During New York Fashion Week a controversial fashion show for Shao Yang was held on the rooftop of Anna Delvey’s apartment and was co-hosted by Delvey herself—a convenient location considering she’s a convicted felon and still under house arrest. What’s more millennial than a girl-boss-turned-scammer trope?

Delvey was joined on the rooftop by famed publicist Kelly Cutrone who helped put on the event. Cutrone was asked what she would consider “in” and “out” this fashion week in a viral TikTok video (ironic, considering her response).

“One thing that’s in is the motherf*cking truth. One thing that’s out is influencers,” Cutrone responded. 

Cutrone is known to have strong opinions and quite a bit of influence herself. If influencers are “out”, that’s another strike against Gen Z. 

The nail in the coffin on Gen Z’s trend domination? I’ll give you a second to guess—side parts. When I went backstage before the STAUD debut runway show at The Plaza Hotel, I was surprised to see model after model with a strong side part. 

Through a cloud of TRESemmé hairspray, I asked celebrity hair artist, Renato Campora, if side parts were coming back. 

“Completely,” Campora replied as he brushed his hands through a model’s long side-parted hair. “A side part, a middle part, or wearing your hair back is a question of changing [your hair] to match your look. A side part is beautiful and opens up the neck.” 

As I watched the models saunter down the runway with their side parts and chic long blue STAUD skirts, I felt myself self-consciously adjusting my middle part. Whether you’re a millennial, Gen Z, somewhere in-between (like me), or don’t even fall into one of the categories, you’ll want to get an early read on the biggest fashion trends for 2024. 

Keep reading for nine trends that may lead to generational peace.