Fashion Dress in The Present: Hyundai

Showing posts with label Hyundai. Show all posts

Hyundai Genesis Coupe to Star in Race-Inspired Super Bowl Ads

Hyundai will air its first two television advertisements for the new 2010 Genesis Coupe during the Super Bowl XLIII on Sunday, February 1, 2009. The two distinct 30-second spots will see race driver Rhys Millen getting behind the wheel of the 306HP Genesis Coupe 3.8L V6. Millen will navigate the rear-wheel drive sports car around the 2.54-mile, 12-turn race track at Road Atlanta in Northeast Georgia to show off the Genesis Coupe's capabilities.

The first commercial that will air in the first half of the game will be choreographed to music performed by Yo-Yo Ma in the version. A second musical talent will be introduced in the following 30-second spot, featuring re-edited precision driving footage matched to a completely distinct soundtrack.

"Genesis Coupe is Hyundai's most dynamic performance car ever and it is the second-consecutive all-new model introduction from Hyundai to debut during the Super Bowl," said Joel Ewanick, vice president of Marketing, Hyundai Motor America. "So many elements come together in these advertisements that showcase the Genesis Coupe's design and performance that we know it will cast a halo over the entire brand."

Aside from the range-topping 3.8-liter V6 version, the Genesis Coupe will also be offered with a 30-mpg 2.0-liter model with a low-pressure intercooled four-cylinder turbocharged engine producing 210 horsepower.

2010 Hyundai Sonata / i40, Tuscon and i30 Facelift Shown on Korean TV

The Korean Broadcasting System (KBS), South Korea's premium public broadcaster, recently aired a program that focused on Hyundai's R&D facility located in Namyang, Korea. Among other things, the show revealed a prototype model of the next-generation Hyundai Sonata undergoing testing as well as a camouflaged 2010 Hyundai Tuscon and a designers sketch depicting what appears to be a proposal for facelifted i30 hatchback. The new Sonata that will be called i40 in Europe and other international markets, is due to arrive in Hyundai's dealerships by early-2010.

Based on a newly developed platform, the 2010 Sonata will be offered with an array of engines including Hyundai's new 2.0- and 2.2-liter turbo diesels with outputs of 184HP and 200HP respectively, as well as a 2.0-litre petrol engine available in naturally aspirated and turbocharged versions.

Source: KBS1 , Via: TheCarBlogger

2010 Kia Soul Mini-MPV Scooped Inside and Out

First of all, allow us to say that it is not at all certain that Kia's new mini MPV model will use the Soul name. However, the car which bears the codename YN, does share the same platform with the new Kia Soul as well as with the Hyundai i20. Set to take the fight to the Opel Meriva, Nissan Note and Honda Jazz when it's launched at the end of 2009, Kia's new little MPV will offer more space and practicality than its faux-crossover Soul sibling.

The prototype model's heavy camouflage does not allow us to see any exterior details other than the large panoramic roof, but it is apparent that Kia's mini MPV will be less flashy and funky than the Soul. Inside, as is evident from the scoop photos, the mini MPV uses the same three-gauge instrument panel and three-spoke steering wheel as the Soul, though the center console has been completely redesigned. Buyers should expect to find lots of clever folding seats and plenty of storage compartments.

Powertrain options will include 1.6-liter petrol and diesel engines, both producing an output of 126HP, while some markets will also get a 115HP 1.6-liter diesel and a 142HP 2.0-liter gasoline engine.

The new mini-MPV will be manufactured by Kia's sister brand Hyundai at the company's new factory at Nosovice in the Czech Republic, although Korean versions are likely to be built in Korea. Production of Hyundai's version of the mini-MPV, which will replace the Matrix, will start in the Czech factory in 2010.