Why the World is Gravitating to Sid Neigum’s Golden Ratio
Following an introduction from Vogue Arabia, Fashion Forward invited award-winning Canadian designer Sid Neigum to showcase his Spring 2018 collection at Fashion Forward‘s tenth season at d3, Dubai. Canada may not be internationally renowned as a fashion hub, but it’s been churning out talent that has found success overseas—BOF‘s Imran Amed, Tank‘s Caroline Issa, editor Joe Zee, and photographer (and singer) Bryan Adams to name a few. And with homegrown designers like Beaufille and Sid Neigum making waves, the Great North’s talent is taking a large leap across the proverbial pond to showcase in the desert.
In a few short years, the Sid Neigum label—architectural, experimental, and androgynous—has been building steam and quickly. (It’s now sold on Net-a-Porter and Farfetch.) Backstage, Neigum spoke of math as his starting point, specifically the golden ratio. Frequently found in nature, when used in design, this mathematical proportion creates an eye-pleasing effect.
Opening looks featured navy, blush, and gray viscose separates in loose, flowing fabric. The focus here was on line and proportion with a few surprises in the form of knots and hardware accents: a small chain featured on the hip of a minimalist skirt and a metal ring cinching trousers and the fabric on a black sweater. For women who have shied away from body piercings, on clothes, Neigum shifts the look from grunge to elevated, avant-garde.
The motion climaxed with the reveal of ethereal silk blouses and dresses shaped to ensconce the body like a delicate cocoon. No doubt, Dame Zaha Hadid would have loved it.
Sid Neigum is sold on Netaporter.com, Farfetch.com, and at Boutique 1 in the Middle East.
