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ZILPAH TART - FASHFEST DESIGNER INTERVIEW

The countdown is on until the style elite descend on Canberra for FASHFEST. In the lead up I caught up with Canberra designer Yumi Morrissey who is the creative genius behind Zilpah Tart and its strong colourful unique prints that I am excited to see sashay down the runway.

Image: Andrew Donato

Where about's did you grow up?

I was born and raised in Canberra

What sparked your interest in fashion?

I decided when I was 7 years old that I wanted to be a fashion designer, and never changed my mind. I spent my time as a child making outfits for my troll dolls.

What personal history has(if any) influenced your views on fashion or your design aesthetic ?

I’ve always been a very girly girl so my designs are very feminine. I’ve also always found individuality important, even when I was a child, and so this is part of the way I design. The clothing stands out in a crowd, through the use of bright colours/prints and beautiful flattering shapes. It’s not designed to blend in, and the designs are not trend based.

How did you get to where you are now? Where did you study?

I studied a Bachelor of Fashion Design at Canberra Institute of Technology, graduating in 2007. My label at this point was just a hobby, while working in the public service. After my son was born in 2013, I quit my public service job to take my business full time. This was the time when I really started on the journey, working out what my true aesthetic and business direction was.

I am super excited to see the Canberra Institute of Technology, I adore the creativity of students and their willingness to push the envelope. How did you come up with the name for your label?

The name Zilpah tart was my grandmother’s name. Zilpah was her first name, and Tart was her maiden name. After she passed away, we were going through her things and I found a 1930s brooch of a penny farthing. At that point, I decided to use her name for the label and the image of the penny farthing for the logo.

Yumi Morrissey designer of Zilpah Tart Image: Holly Morrison

How many people are in your team?

Just me, myself and I. I outsource a small amount of production here in Canberra, but everything else is created by me.

That really impresses me that you are so hands on with your work in all fascists. What is your favourite material to work with?

I use stretch jersey. I love using jersey for the comfort and fit. Particularly after having a child, comfort and being able to move easily (bending down picking up a child etc) became super important. But I like to look good, and generally jersey doesn’t fit that category. So I use design to be able to make beautiful clothing that is also comfortable.

Everyone has one material that they absolutely detest working with, what is your least favourite material to work with and why?

That’s a hard one… but probably chiffon. It’s slippery, it moves on the grain, and is tricky to cut and sew. I generally avoid it at all costs.

I love your use of colour in your designs can you describe your collection in 3 words?

Bright, floral, feminine.

What is your inspiration for creating?

For each collection I design three new fabric prints based on Canberra photographs. I choose a theme and this theme directs the photographs that I take to create the fabric prints.

I love creating clothing that is beautiful and unique, and not only makes someone feel good wearing them, but through the use of photographic prints, creates a personal connection for the wearer as well.

I agree that clothing should empower you and make you feel great. What or who is your motivation?

My main motivation is being able to do what I love. I think following your passion in life is so important, and I’m motivated to make my dream a reality.

Image: Anthony Caffery

In the lead up to FASHFEST could you share a little about what I and the crowd may see?

The new collection is full of colour. I used photographs from several years of Floriade (pulled them from my Floriade photo collection). I followed a sort of garden nymph vibe, and this will continue through the makeup and hairstyling for Fashfest as well.

You use wonderful digital printed fabrics from inspiration you have captured around Canberra, what is your first memory of using a camera?

My interest in photography is definitely something that developed later on in life. It’s something I really enjoy, but I’ve only really gotten into it over the last seven years or so.

What makes you passionate about fashion and the women you dress?

The most important thing for me is being able to make someone absolutely LOVE what they have bought and are wearing. I want to be able to make women feel good and special when they are wearing a Zilpah tart dress. This has many levels too. Not just the aesthetics of the dresses – I use shapes that tend to flatter most body shapes – but the comfort, the easy care instructions, the versatility (being able to wear the dress with a blazer for work, with sandals on the weekend, and with heals to a cocktail party), knowing that they are wearing a cool photo, quite often cleverly hidden in a pattern – this creates talking points too. Then there’s the local aspect. My customers know they are supporting a local designer. They know that the product is made in Australia by me and they end up with a personal connection to me and to the clothing. It’s makes it more special than a mass-produced piece with no identity.

What are you looking forward to at FASHFEST, besides your designs on the runway?

This will be the launch of my collection so I’m super excited to finally show the new designs, but I love being able to work with other creative people involved in the show, from hair and makeup, models, musicians, and just seeing the whole event come together.

You have been involved with FASHFEST for a few years now. Can you tell me how the festival has changed over the years?

I started at Fashfest in its second year (I was eight months pregnant when Fashfest first launched or would have applied that year also). The show has grown enormously, and it’s really developed its own identity. There are more designers and It’s earned its spot as a major Canberra fashion event.

Image: Tina Nikolovski

Can you describe what runs through your mind when you see your designs walk down the runway?

I love being able to see the designs come to life as a collection. I don’t normally get to see the full collection all together on people at once so It’s great to be able to see that. I also love being able to create a total image using the hair and makeup and seeing it as a show. I’m really excited about the hair and makeup concepts for this year. It’s an opportunity to be really creative.

What type of woman do you envisage wearing your pieces when you create them?

My customers are professional women, aged 25 to 40. They are confident and have a keen interest in unique styles and love to look and feel good.

Where would you like to see Zilpah Tart in 5 years?

My main focus at the moment is trying to expand into the Melbourne market. I now stock at Design A Space in Manchester Lane and Windsor. I hope to be able to build on my customer base there, and then when that market is at a sustainable point, to perhaps expand into the Sydney market.

What advice would you give to an aspiring designer?

Think about what you can provide your customers. What do they do? What do they find important? What do they want/need? Think about how your product can appeal to them on different levels. For example, my customers always tell me they love how easy the dresses are to wash and dry and that they don’t need ironing. Many professional women are busy and travel a lot. They love to be able to throw a versatile dress in a suitcase, and not have to worry about needing to iron it in a hotel room.

One thing I should see or do whilst I am in Canberra?

One of my favourite places to go is the National Arboretum. The views are spectacular, you don’t want to miss it. Sunrise there is incredible if you are an early riser.

You’ll also be in Canberra at the only time of the year when Tulip Top gardens (just outside Canberra on the Hume Highway) are open. They are incredible. I’ve used photos from Tulip Top in a previous collection. Floods of blossom trees all in bloom, tulips, and amazing views.

GFASHCOLLECTIVE: Thank you for the travel recommendations and giving me a little insight into your world. I look forward to seeing Zilpah Tart strut down the runway on closing night at FASHFEST and wish you all the best for the collection.

Tickets are on sale now at: http://fashfest.com.au/:

Curvy Girl Fashion Outfits - Tips For Ladies

With the rise of full-figured models, there has been a sudden surge of appreciation for the curvier aspects of feminine beauty. Curves are to be embraced, celebrated, and accessorized—not hidden!

From mini dresses to chic tunics, Pink Lily has cute outfits for curvy women that follow the most up-to-date runway fashion trends. The outfits we offer show you how this season’s trends, colors, and styles can flatter your body and express your personality.

Dress for Your Body

While many styles for curvy girls were once shapeless, clothing designers are now working to create cuts that flatter the variety of curvy shapes. Learn about which cuts and embellishments are the best styles for a curvy figure with Pink Lily!

Pear Shape

If you have a pear or triangle shaped body, try to find a way to visually extend your neck and shoulders with a scoop, v-neck, or sweetheart line. Since your bust is smaller, highlight it with extra details like pleats or ruffles. Accentuate your waist with belts and empire silhouettes, and choose pencil skirts, A-line dresses, and wrap around styles.

Hourglass

An hourglass body generally has shoulders and hips that are the same size. The best styles for this curvy figure are ruffles and soft drapes, as well as open collars and asymmetrical cuts. Fit and flare shapes will fit the hourglass body well and fitted tops ensure that the upper body is accentuated.

Oval Shape

When you have an oval shape, you need to elongate your body with a low neckline. Choose cowl, scoop, or v-neck cuts to flatter your upper body. Do the same for your waist with ‘peak' empire waistlines, princess seams, and faux wrap dresses. Balance your lower body with dropped waist pants or skirts with high slits.

Rectangle

Rectangle bodies require you to create a waist and accentuate your chest. Use the sweetheart, asymmetric, jewel, and cowl necklines to highlight your femininity. You can also embellish your top with curve defining bodices and ruched and frilled tops. Wear belts to fabricate a waist and add slightly flared leg pants to create the illusion of a curved shape.

Bold Patterns and Colors Stripes and floral designs were all heavily represented on the runways this year, so embracing this year’s celebration of bold colors and fun patterns is essential for every fashion-obsessed woman.

When adding to your collection of cute outfits for curvy women, find pieces that create contrast between dark colors and bright patterns to create an eye-drawing outfit that will earn compliments every time.

Stay cool with Pink Lily’s What I Live For Damask Mini, where contemporary styling meets classic beauty, with a nod to the sophisticated tea parties of yesteryear. The neon pink damask pattern paired on a black background evokes a sophisticated outfit that looks amazing on the curvy woman. Since this mini dress accentuates the waist and minimizes the chest with a patterned bottom and a plain top, this dress is one of the best styles for a curvy figure.

Accessorize the scoop neck with a statement necklace to draw attention to your face and add a couple of bracelets to complete the look. Slip into your favorite wedges and you’ll be ready for a night out with the girls, or opt for flats to fabricate a look that’s perfect for a casual lunch date.

Cut and Shape

Cut and shape are important parts of a piece that ensure your clothing hugs you in all the right places. The mini dress is cut in a way that accentuates your legs, balancing your body and making you look taller. This is definitely one of the best styles for the curvy figure! This style of dress lends itself to more casual events, like summer barbecues and strolls on the beach.

In addition to its flattering cut, the Count on Me Mini plays with this season’s love of bright pastels. The shallow pockets add an adorable detail to this dress and embellishes a simple cut without adding bulk. Both the top and bottom pieces are unlined to keep you cool throughout the day.

Add a fashionable floppy hat in coral or straw for sunny summer days and delicate gold jewelry to subtly highlight the outfit. Pair this dress with all of your favorite summer shoes—from gladiator sandals to height-enhancing wedges. As the weather cools, add a pair of leggings and booties for additional warmth and keep rocking your mini.

For more formal events, a longer skirt or dress—like the maxi dress—is also one of the best styles for a curvy figure. A dress with an A-line waist that skims your figure, instead of hugging it, lengthens your torso and balances the upper and lower body.

Our Holdin On to Something Maxi is appropriate for both dressy and casual events—it fulfills all of the requirements for the perfect curvy piece! Flowy and fabulous, the soft drape flows over your curves without squeezing, ensuring your comfort and elegance. Wearing your maxi with wedges or heels will keep the hemline pristine and lengthen your legs. A few bangles and subtle earrings embellish your look while keeping your silhouette clean and curvy.

Warm and Cozy Maxis

At Pink Lily, we firmly believe that the maxi dress can be worn even after the summer solstice. To let all maxi lovers wear their favorite dress well into the autumn season, we offer a maxi with a three-quarter length sleeve for cooler days and evenings.

The Over My Head Maxi has a classic chevron pattern and soft colors that complement any shape. It can also be worn to any event, making it one of the best styles for a curvy figure. For an extra sizzle, wear a wide belt to highlight your waist and separate your upper and lower body. Adding a thin cardigan or wrap around sweater will supply the extra warmth you need without adding bulk to your outfit. Wearing fleece-lined ankle leggings under this dress is another way to stay warm without compromising style or elegance.

Autumn Tops

As we move into fall and winter weather, shirts and pants are essential to stay warm. Instead of boring basic tops, add interest to your wardrobe with a stylish tunic. Tunics are somewhere between a dress and a shirt, meaning they have the same versatility as dresses and look great on any curvy shape.

A charcoal side button tunic from Pink Lily has a modern asymmetrical cut to emphasize the waist and balance the hips and shoulders. Pair this tunic with leggings and heeled boots for an elegant ensemble or wear it with skinny jeans and booties for a casual look. Grab a black quilted clutch and some delicate, colorful jewelry to accessorize.

Latest & Fancy Casual & Party wear Abaya with Hijab 2017-2018

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mostly Muslim Women want to worn abaya with hijab when they dozed out of the home.abaya completely cover the body of ladies from feet to neck and hijab additionally have a part in covering the head.with the progression of time the patterns are changing step by step and with the progression of time we require new styles and fashion.abaya with hijab is in style . The pattern or style of abaya with hijab are much prominent around south Asian countries . In case you need to purchase any abaya with hijab then basically visits your closer outlet/store . You likewise get online through sites. So be covering with these abayas with hijab . The pattern of Abayas and Hijabs are begun from Arab nations like United Arab Emirates , Saudi Arabia and now scattered everywhere throughout the world. . Today we are undertaking to post " Embroidered Abaya & Hijab Fashion 2017. . In this assortmnet we present all of the diverse abayas.abaya is Islamic customer and these days it is extremely renowned for adolescent girl..the female understudies to college generally like to wear abaya with hijab . If you are additionally searching for symbol abayas then here we tackled you issue from light of the fact that here we present distinctive examples and styles of abaya.most late Beautiful Fashion Abaya Style 2017-2018.hijab and Abaya are two components that incorporate perfection and style in females.abaya is a long outfit kind of dress that covers the entire body from shoulders to feet . Abayas is accessible to differing shades , style and Design . The Abayas is created utilizing different fabric stuff . In this post we are really offering a bit of the fine looking pictures of latest Fancy and Embroidered abayas for youngsters .

Black Color Abaya & Gown dress with hijab 2017-2018

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Simple Abaya with Printed Flora Hijab Dress 2017-2018

Marble moment...

Marble and I are having a moment… I would say I am slightly more obsessed with the stone pattern than I should be. It started when we decided we want to renovate our kitchen. I love the idea of sophisticated marble counter tops, and my love for the stone pattern suddenly escalated.

Certain trends we start noticing gradually. Then, without much build-up (or, before you can pat yourself on the back for your keen eye), they're everywhere. That's exactly what happened with marble: You can see the marble print everywhere and in every way! Not just on clothing but also in a lot of phone cases, accessories and other cool lifestyle items! This marble inspired trend is so modern and timeless at the same time.

Shirts, sneakers, scarfs, sunglasses, trousers… They’re all marbled. This amazing natural stone has turned into wearable items. There are so many different ways you can wear marble. If you’re feeling brave, try a top and bottom monochrome look. A marble blouse and skirt can be paired together without looking over the top.

Simple but significant, an accent of marble in the form of a manicure or accessory, is a modern and low-investment way to test your likeness with the texture.

Marble is just as eye-grabbing, only in a less obvious, attention-seeking way. It's the subtle girl's answer to statement prints, and I’m totally obsessed.