What to Expect on the Red Carpets During Awards Season 2024
If red carpet stylists had their way, awards season 2024 would be a joyous celebration of emerging designers, diverse talent and archival looks with an underlining note of thoughtfulness regarding the state of fashion. But, there are brand partnerships at play, new collections to promote and sponsors to keep happy. Hollywood’s wardrobes become Tetris puzzles, as celebrity dressers navigate samples, alterations and custom commissions, while keeping in mind both the couture and ready-to-wear trends and incorporating some semblance of sustainability in line with the industry’s commitment to do better for our planet. A dress is never just a dress during awards season.
If this sounds like an impossible tick-boxing exercise, there will be overarching themes at play at the Golden Globes, SAG Awards and Oscars, as stylists fall for the same buzzy designers, directional silhouettes and whimsical embellishments that chime with the current mood, but have lasting impact. Vogue picked the brains of three heavyweight dressers to find out what we can expect from the nominees and guests on film’s big nights in 2024.
Fashion, darling
The SAG-AFTRA strike turned the “fashion space into an art form”, argues Holly White, who dresses emerging stars, like Heartstopper’s Joe Locke. Explainer: in the absence of premieres, celebs turned out to shows, dinners and store events in outfits otherwise reserved for big California moments. As such, there was more experimentation, which will now trickle onto the world’s stage.
Take Sienna Miller’s quirky bump-revealing Schiaparelli moment at Vogue World: London. Undoubtedly one of the looks of the year, masterminded by stylist Harry Lambert, the fabulous white crop top and bubble skirt perhaps wouldn’t have previously found their way to the Academy Awards, but catapulted pure fashion drama to the top of conversations. After being starved of red-carpet wear in the latter part of 2023, expect awards show attendees to dream big. Come January, people will especially be leaning on the new guard – Sabato de Sarno at Gucci, Peter Hawkings at Tom Ford and Chemena Kamali at Chloé – and looking at the modern house visions set to define the year in fashion.
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