Mr. Hilfiger promised what would be “the most immerse experience yet”: a cross between fashion and motorsport. And boy was it immersive! Held in a space further away than most other shows during the week, attendees were pushed passed a brightly lit step and repeat, before being escorted into a huge, chilly space that could, at a different time, store shipping equipment.
But on this night, it had a racetrack-like runway with an LED screen at the entrance and various booths in the center of the room, including a shopping destination (yes, you could buy the clothes right there), a car simulator (Instagram influencer heaven), and five race cars, such as the new 2018 Mercedes model (which sounds super exciting, even though I’m not quite sure what that is).