Instagram feeds across the globe are filled with #OOTD and #shelfie posts created by fashion and beauty influencers.
Having become many people's main source of inspiration over the years, the 'gram has created hundreds and thousands of Internet-famous faces, many who have become celebrities in their own right.
The lucky ones are not only raking in the followers but also rather a lot of dosh. From Chiara Ferragni to Hudda Kattan, bloggers these days can earn up to $33,000 per Instagram post.
Social media scheduling tool Hopper HQ has put together an ' Instagram Rich List 2018' , revealing the top paid influencers of 2018, plus how much they get paid per post - and, as expected, it is an eye-watering amount...
