What Does Being a “Brand Ambassador” Really Do For You?

What Does Being a “Brand Ambassador” Really Do For You?

Have you ever been approached to be a brand ambassador as a fashion blogger or digital influencer? Unsure whether or not you should commit to doing it?

It's flattering to be approached by an established company. Especially if you're new to fashion blogging and digital influencing, and are developing your own online identity and brand. “The Company” may ask you to lend your images, content or social media space to the promoting of their products. They might even go as far as to suggest you appear in their advertising, host events or created content in exchange for reviewing their products. And while The Company may be willing to shower you will free items (like free clothing for your to wear or extra cosmetics to give away to your followers in contests), it's worth evaluating if this “ambassadorship” is a win-win situation for all parties involved. Is working with The Company as their “brand ambassador” fair to you (and your followers), or is it drastically tipped in The Company's favor?

Over the years, I have been approached by big name companies about opportunities like the ones described above. Most of them have been offering products and/or exposure through their channels, in exchange for my participation. In other words, I would not be receiving monetary compensation for being involved. I value my time and image as a fashion blogger and influencer. Therefore, I closely evaluate these “brand ambassador” proposals that come across my desk, before deciding whether or not I should commit. Spoiler Alert: the ones I take on are few and far between.

If I am offered payment, I consider whether the company is a natural match for myself, my blog and my brand. If yes, then it's an easy decision to make.

And if the answer isn't as clear (or it's an unpaid ambassadorship), I have to consider other factors. How will the ambassadorship benefit my brand in the long run? Are there any benefits for my brand, to be closely tied to this particular company? Doing an unpaid ambassadorship for a high fashion brand is much different than one for a fast fashion apparel company. Will I actually benefit from the exposure the company can provide myself and my blog? Before I can agree (or disagree) to committing to The Company as their brand ambassador, all these questions need to be answered. The bottom line: When in doubt about a brand ambassadorship as a fashion blogger, walk away.

In addition to my thoughts on being a brand ambassador (both paid or unpaid), I gathered some advice from a few fellow bloggers. Check it out below and let us know what your thoughts are on brand ambassadorships in the comments below.

Working Areas of Fashion Industry

Working Areas of Fashion Industry

In the fashion industry different areas are working together to get a requisite product, perfect quality, profit, and reputation. Various departments and their all employs are work together from the design developments to final outputs of garments. Every departmental employs are work hard to improve their departments or working areas.

Fig: Fashion designer's job

Major working areas of fashion

CAUTION: Danger Curves Ahead

CAUTION: Danger Curves Ahead

Power. Beauty. Respect. Philanthropy. This empowering event supplied top products AND fashion. The show was for all you women! Who shouldn't love their body?? DCA was all about every shape, every size and showed off new hair products from Avlon to get that natural, yet sexy look. Avlon Texture Release was, without a doubt, a crowd pleaser. The energy of these fashion lovers filled the room!



Fighting homelessness one step at a time: The honorable Tamika Price's vibrant personality was introduced along with top styles at DCA's 6th annual fashion show. Her boutique was the talk of the night! An eye-opening childhood of being homeless for months brought up this strong woman to push herself.This driven designer brought the hottest fashions to the table at her very own event. From her own line, to luxury beauty products, and all the way back to mouth watering food by Two Sisters Catering, this event was a success. How could you turn down such an inspiring show for charity?


Standout Style Boutique is the perfect match for all you Chicagoan women out there looking to spice up your wardrobe! Whether you're planning on a hot date with the guy down the street, or a quick strut down the city block, THIS is your destination.

NEW HOTTIE ALERT: The Avlon stylist team back stage brought out a woman who had to regrow her hair due to treatment for a tumor. Although it's a tad early for Transformation Tuesday…excitement blew through the roof for Sandra. She came out to display her amazing makeover! What's life without a little change? Some of the top stylists are to blame for this blinding beauty!

DCA was definitely a show to see! Mark your calendars for next year's event. Come out to see the beautiful curves work the runway.

Latino Fashion Week: Beyond Exceptional

Latino Fashion Week: Beyond Exceptional

The one and only week dedicated to Latino Fashion is emerging here in Chicago. You heard right! Five days of pure culture, authentic fashion, and mind-blowing inspiration. Bringing together international and local designers from across the world to showcase their talents. 

This event, now known as a "movement", is touring through Dallas, Los Angeles, Miami, and yours truly: Chicago!

All the buzz this week goes out to Latino Fashion Week. This culture-filled event brings in Paco Mayorga to celebrate his 30th year of participating in the show. A wide variety of intriguing international styles fly in from Colombia, Bolivia, Puerto Rico, and Mexico to share the runways with our local designers. 





















Excitement builds for Ronald Rodriguez & Claudia Urrutia to take the spotlight. This local duo is HOT and READY and will be lighting up the stage with their upcoming collection. The hair-pulling anticipation to see what these two have created is building!

This worldly event is bringing in some special helpers this year! Tricoci University of Beauty Culture students are at the ready with their talents. These fire-filled young talents will be taking the show to the next level behind the scenes to ensure absolute beauty pours out on the runway. Their cutting-edge techniques can be practiced at the Professional Beauty Glam Workshops  Wednesday, October 1st. DO NOT miss this opportunity to learn from the pros and gain the insider secrets.

PAPARAZZI ALERT: Be on the look out for some big time attendees this week. 

Latino Fashion week is not only about the fashionistas across the world; National Domestic Violence Awareness Month is during October and will be celebrated with purple carpets. This 'purple event' empowers womanhood for all our fierce ladies out there!

It's all about the curves! Full-figures will be taking over on Thursday, October 2nd. Feel good in what you wear. Come out to see these curves laced with the hottest trends and classic styles. Something to walk away with: Beauty is universal and size is just a number.