The first commercial that will air in the first half of the game will be choreographed to music performed by Yo-Yo Ma in the version. A second musical talent will be introduced in the following 30-second spot, featuring re-edited precision driving footage matched to a completely distinct soundtrack.
"Genesis Coupe is Hyundai's most dynamic performance car ever and it is the second-consecutive all-new model introduction from Hyundai to debut during the Super Bowl," said Joel Ewanick, vice president of Marketing, Hyundai Motor America. "So many elements come together in these advertisements that showcase the Genesis Coupe's design and performance that we know it will cast a halo over the entire brand."
Aside from the range-topping 3.8-liter V6 version, the Genesis Coupe will also be offered with a 30-mpg 2.0-liter model with a low-pressure intercooled four-cylinder turbocharged engine producing 210 horsepower.
In an Australian media first, Honda has installed a series of massive 'hybrid' billboards that are illuminated by solar power and backed up by 'green' energy electric (hence the somewhat misleading 'hybrid' title), for its new Honda Accord Euro. In cooperation with outdoor advertising specialists, APN Outdoor, Honda has installed the solar panels on several of its Accord billboards around the country. "Honda's well-earned reputation for minimising its environmental impact made this opportunity very attractive," said Honda Australia Marketing Manager, John Pranger. "Our goal is to leave blue skies for our kids and harnessing natural energy sources goes a long way to achieve this."
