WHERE I SHOP

WHERE I SHOP

Everyone knows that I simply adore a good shop. I am always asked where I shop and how I find so many bargains. As much as online shopping has its place in the world, there is nothing like the immediate satisfaction of falling in love with an item and taking it home. In saying that, discount shopping does not mean stalking people for a car space on Saturday mornings at your local DFO or finding the same stock from a retailer in their flagship store vs their outlet. In fact if you know where to shop and hidden stores perfect for sourcing new pieces, you will find you will not discount shop every again.

In this post I am going to take you on a little adventure inside one of my favourite hot spots for unique, quality goods and finding a stellar bargain or two that is located about 15 minutes from Melbourne CBD. This location always has the goods and I can honestly say I have never walked out without at least two pieces (and I visit fortnightly).

Factory outlet shopping does not mean you need to be digging through a bin or trying to find your size in a pile of twisted garments whilst being starred at by an angry shop assistant. The store layout  is beautifully managed, catagorised to assist with ease of shopping, merchandised with expertise and it is clean and lit very well. Almost like you are in a higher end store, just with more stock! You will be pleasantly surprised by the level of professionalism, passion, product and people in this one stop, must shop destination. This location is not just for the fellas. So ladies, grab your tote, slip on your shoes and head on down.

One of Melbourne's best kept secrets is Flair Industries in Preston, Victoria. Ted Baker, Hugo Boss, Wolf Kanat and Flair Industries goods are on offer at massively discounted prices. The "normal" discounted shopping experience does not apply here. The staff great you with warmth and personality and offer to guide you through the rather large store. Their passion for the brands shines through with their product knowledge for each brand and upcoming stock and sales coming to the store and helpful styling tips.

Personally I am a major fan of Ted Baker. The quirky style, use of bold colours, fabrics and prints suits me perfectly. There is a timelessness to Ted Baker and it's Glasgow roots that allows for items not to date whilst providing a freshness and uniqueness that is not like other designers. You know I am not afraid to wear a rocking print or super colourful items. One of the hidden gems of this location is the samples. I personally love finding sample pieces as they are not mass produced items, they tend to be more fearless in creativity and there is an exclusivity to owning them. There are samples everywhere in this location and its one of the major drawcards for me. If you want to carry a bag that no on else has, then this is the place for you. You need some new shoes but want something a little quirky to stand out from the crowd, step right up, take a seat on the nice benches and try them on. I kid you not, this place is a shoeaholics dream!

Being a serious shopper for a very long time, I cannot understand why anyone would opt for run of the mill budget brands when this outlet has reasonably priced 'no ordinary designer' looks. Most shirts at the outlet are $40-$70 dollars and the quality is far superior, there is more variety in prints, colours and sizing. Shoes range in price from $70 dollars upwards (even cheaper with their twice yearly sample sale). My love affair with beautiful things can flourish in store as I try on sample shoes after sample shoes, all amazingly created with uniqueness.

Desire and passion go hand and hand, and at the Ted Baker outlet, you can literally walk out with all that you're craving (or if you're anything like me, so much more). Ted Baker's passion for quality shines through in the smaller details, such as buttons, stitching and fabric choices. I challenge you to pick up a bag and inspect the finer details of the hardwear, the two coloured shoe laces on the shoes, the collars on the shirts, the details are completely exquisite. If you don't walk out with something, you clearly need to seek help.

Let's delve a little further and look at the in-store gems that are available. Their are gorgeous suits and I mean gorgeous. Waistcoats, trousers, jeans oh my. Shirts, polo's, jackets, blazers and coats. Did you say accessories? Well belts, gloves, bags and shoes........honestly there is everything! I have fallen in love with many suits that you just do not see in mainstream menswear lines in Australia. These suits are perfect for weekends in Portsea, destination weddings in exotic locations and red carpet events. And men, this is just not for you, grab the girls and head in as they have just as much for women! Yes this location has a massive amount of women's wear. You could easily spend a good hour to two in this store. There is so much to look at and try on in the spacious change rooms and the hardest decision will be, "do I buy it all?"

The richness of this discount shopping adventure is superior to the after hours mobile online shopping. Online shopping has become an everyday part of our lives and I personally find it very soul-less. I adore the shopping experience of trying items on, falling in love with the quality of a leather, engagement with staff and grabbing that bag after swiping the credit card. As much as I like to shop online (purely as I cannot find what I want in Australia) there is nothing like physically being present and experiencing the passion, products and people associated with such great brands like Ted Baker. Brand loyalty is rare these days as the fashion industry has evolved and tries to cater for everyone's needs and desire to mass produce rather than be original. Its brands like Ted Baker that consistently deliver with creativity, quality and style and all this is wrapped up in great pricing and a positive shopping experience with wonderful interaction from staff. How can online compare?

You could easily be distracted by the other brands on offer at this location. Especially Wolf Kanat, the tailoring and exquisite fabric choices are refreshing to suiting in Australia. If you are from Melbourne, or visiting, I would highly recommend a trip to Flair Industries on Albert Street, Preston. The staff are friendly and highly skilled, the stock is amazing, and the bargains are out of this world. I challenge you to find a better discount store in Melbourne that offers everything an A-grade shopping experience should be. This is why I am a Ted Baker devotee.

Flair Industries is located at 6 Albert Street Preston

Add These Cruelty-Free Designer Accessories to Your Fall 2016 Collection

Add These Cruelty-Free Designer Accessories to Your Fall 2016 Collection

As any fashion lover knows, accessories are just as important as the clothes themselves when it comes to putting together a chic, finished look. Often, it’s those small additions that make or break your outfit. From handbags to jewelry, scarves, headwear, and shoes, accessories are a crucial component of any wardrobe. And with an increasing number of designers adopting cruelty-free practices, finding those supplemental staples is easier than ever. For that perfect finishing touch, add these earth-friendly designer accessories to your fall wardrobe.

Matt & Nat Handbag

If there’s one handbag you add to your arsenal this fall, let it be one from Matt & Nat’s latest collection. From mini backpacks to compact crossbody bags to the classic hobo, the brand’s offerings span virtually every aesthetic and purse preference. As Eluxe Magazine notes, the brand is strongly inspired by the textures and hues found in nature and, as a natural progression, is committed to not using leather or any other animal-based materials in their designs. Their simplistic motto, “live beautifully,” captures both their seriously gorgeous pieces and their appreciation for humanity.

Stella McCartney Faux Patent Leather Loafers

Equal parts stylish, versatile, and practical, it’s no wonder that Lyst says the flat has arguably taken over heels as the new must-have shoe. From luxurious slipper slides to summery sandals and espadrilles, there is no shortage of flat variations available. However, this season, it’s all about the menswear-inspired loafer. Stella McCartney offers a modern take on this classic style with her black faux patent leather loafer, which features gold hardware, a glossy finish, and a glove-like fit. Balance the more masculine silhouette by pairing with a midi dress or pleated skirt (both also key pieces for fall).

Alabama Chanin Boa


With an emphasis on thoughtful design, responsible production, good business, and quality that lasts, Alabama Chanin is a brand that specialises in fashion created with earth-friendly practices. Even better, their pieces are absolutely swoon-worthy. Case in point: their boa, made of 100% organic cotton jersey (which means softness is all but guaranteed). The fringed threads of the boa capitalise on the current '70s fashion revival, while the slim width makes it ideal for wrapping once around the neck to create a choker vibe.

Olsen Haus Frequency Boot


Fall just wouldn’t be the same without a new pair (or two) of ankle boots. Ideal for pairing with everything from skinny jeans to pencil skirts and dresses, booties are one of the most versatile styles you can have at the ready when the temps begin to dip. This season, add the Frequency boot from the 100% vegan Olsen Haus to your lineup. The warm grey shade makes for an unexpected twist on the usual neutral and the chunky heel is right on-trend (not to mention great for keeping your balance on the occasional rain-dampened sidewalk).

Della Headwrap

Based in Los Angeles, Della is a woman-owned and woman-run fashion line that works directly with a community in West Africa to create socially responsible, and super-cute, pieces. As Buzzfeed points out, they aren’t just earth-friendly; they also provide jobs, education, and skills training to the talented people that create Della’s line. Their latest offerings feature everything from classic shift dresses to MacBook cases, but the true standout is their colourful headwrap collection. Wear with any hairstyle, any outfit, for any occasion—you cannot go wrong when you’re rocking one of these.

Amazon Fashion Week Tokyo: Menswear designers take it back to the streets

Amazon Fashion Week Tokyo: Menswear designers take it back to the streets

The menswear collections on display at Amazon Fashion Week Tokyo in mid-October appeared to be marching in step with a global push toward irony-drenched streetwear.

Although the sportswear overtones have died down to a level that wasn’t suffocating in the recent New York, London, Milan and Paris collections, a number of shows in Tokyo appeared to be hitting the same notes.

As far as streetwear aficionados go, perhaps this isn’t such a bad thing. Given Tokyo’s formative role in defining the term in the ’90s, it represents something of a homecoming, and a number of brands are fighting to lay claim to the streetwear throne now that the old guard has fallen from favor.

The spring/summer collection presented by Discovered earlier this month appeared to draw inspiration from the end of the ura-Hara streetwear boom of the 1990s.

Tatsuya Kimura and Sanae Yoshida, who bring nearly two decades of experience to the runway, unveiled a lineup that was essentially a love letter to the street culture of the ’90s that won the duo their initial fame almost two decades ago.

Revisiting the shoegaze/nu-gaze music scenes of the 1990s and 2000s, Discovered truly looked to be in its element, presenting numerous accessible yet novel garments that should tempt consumers away from vintage boutiques.

The label even had time to deliver a response to fashion maestros Vetements’ hyped DHL T-shirt. Discovered’s version was billed as an official collaboration, but it was still edgy enough to become one of the most talked-about looks from the week.

Speaking of hype, Takahiro Miyashita, who rose to fame in the late ’90s with his label Number (N)ine, brought his solo project The Soloist back to the runways for the first time since 2009. The howling winds and unseasonal chill that accompanied the show couldn’t put off menswear acolytes from lining up for a glimpse, and even those stuck outside the venue seemed happy enough to be close to the increasingly enigmatic designer.

The Americana-obsessed Miyashita had already presented his latest collection in Paris earlier this year in the wistfully romantic manner his fans have become accustomed to, and so the Tokyo show allowed him to play to current streetwear tastes — patches, logos, graffiti and transparent plastic tech-wear — bringing the collection in line with a new generation.

Miyashita’s fans may have been worried by the first couple of garments he presented on the runway, but by the time raw-edged Western shirts and dense rock ‘n’ roll-inspired embroidery made appearances toward the end of the show, the sense of relief in the room was palpable.

Elsewhere, the young guns of the anonymously produced BlackEyePatch marked themselves out as a Japan-tinged streetwear label with global potential, while U.S.-based NerdUnit from Ronald Chew appeared to zero in on Tokyo as the next destination for his label, marking the country’s capital as the battleground to watch for the next generation of rising streetwear talents.

That said, the streetwear scene doesn’t represent menswear in Tokyo as a whole either on the streets or in the marketplace, and with more than 30 dedicated stores nationally, Hare gave us a clearer glimpse on what young men might actually be wearing beyond the capital.

Beyond the millennial market, Fortuna Tokyo‘s kōgei craft-infused collection was a surprise hit of the week, featuring leather-jacketed samurai and chic conservative menswear coupled with geta sandals that target the department-store shopping crowd the week usually neglects.

Halloween-Ready Beauty Looks | Inspired by the SS16 Catwalks

Halloween-Ready Beauty Looks | Inspired by the SS16 Catwalks

Morning everyone !

With Halloween being just around the corner, I thought I'd share with you some of my favourite beauty inspiration, dug up straight from the runway presentations I had the opportunity to preview during Fashion Week season. Finding THE perfect costume for the spooky holiday is only half the hassle and very often, a great makeup look can be an awesome addition to your disguise, making a huge difference in bringing your dream alter ego to life ;) Let's take a closer look at what our favourite designers and beauty partners had in mind for Spring-Summer 2016 and how you can easily take inspiration into each beauty look to create your ultimate, very own update of these #beautygoals…

1. The Superhero by Chanel

Blue-eyed superhero was the theme at Chanel, earlier this month, and couldn't be any easier to recreate on Saturday, using the brand’s beauty products or any other's. The beauty look consisted of prominent blue aviator-shaped eyeshadow, sheer foundation and a classic nude lip. So you opted for a Wonder Woman, Superwoman or even Cat Woman makeover this year ? Follow these three easy steps to achieve the ultimatly chic superhero beauty look: 

1) Prep your skin using your favourite makeup smoothing base, sheer foundation, luminizing concealer and matte setting powder;

2) Create the eye-mask style look using a fairly high pigmented, sheer eyeshadow in a shade that compliments well you costume. Make sure to underline your bottom lash line with an iridescent version of your eyeshadow to brighten up your eyelook and define your lashes with mascara.

3) Balm up your lips for a fuller, smoother yet, natural pout !

Key products: VITALUMIERE AQUA Ultra-Light Skin Perfecting Makeup SPF15, LES BEIGES Healthy Glow Sheer Colour SPF15, LES 4 OMBRES Multi-effect Quadra Eyeshadow (Tissé Smoky, Tissé Jazz), LE VOLUME DE CHANEL mascara in "Blue Night", ROUGE COCO BAUME Hydrating Conditioning Lip Balm

2. Countess Dracula by Anthony Vaccarello

At Anthony Vaccarello SS16, international make-up artist Tom Pecheux stunned everyone backstage when he grabbed Lancôme's new L'ABSOLU ROUGE DÉFINITION matte lipstick for a last minute swipe of red on both the lips... And eyes of models ! As a brand, Anthony Vaccarello is undeniably sexy and an extra hint of colour, even clumsily daubed around the eye, definitely sets the tone for a bold new take on the classic smokey eye. For Halloween, paired with a dramatic, sultry, long black tunic, a very fair complexion and sleek, middle-parted straight hair, such an eye makeup look can easily be mistaken for bloodshot eyes à la Countess Dracula…

Key products: L'ABSOLU ROUGE DÉFINITION Matte Lipstick in "La Garance", ANTHONY VACCARELLO HYPNOSE Eyeshadow Palette in "The Golden Black" 

3. Disco Fever by Diane Von Furstenberg

It's all about celebrating freedom, beauty and nature ! For DVF SS16, P&G Beauty Creative Director Pat McGrath nodded to high-spirited 70's nightlife with a thick rimming of aquamarine eyeshadow, painted around the top and bottom lashes and extended all the way above the crease of the eye. For extra dimension, a tight line of pearlescent blue was drawn along the top lash, which was finished with what McGrath called “tons” of mascara. To avoid it looking too tacky, McGrath added a spot of peach blush on fresh skin, highlighter along the cheekbones and a lick of lip balm. If for Halloween you went all-in for funky, boho or tropical flavours, the DVF beauty look is for you !

Editor's note: You can obtain much stronger, brighter colours by wetting the pigments before applying it onto your eyes, bottom lash line an crease.

Key products: EYE STUDIO COLOR PLUSH Silk Eyeshadow Palette in "Sapphire Siren", DREAM BOUNCY Blush in ''Peach Satin'', FACE STUDIO MASTER Hi-Light Boosting Blush in ''Light Bronze'', BABY LIPS CRYSTAL Moisturizing Balm

4. Wednesday Addams by DKYN

DKNY’s Spring/Summer 2016 collection pays homage to the modern 90's. To complement the pin stripes and menswear tailoring found throughout the garments, Maybelline artist Yadim set out to create a look that shows DKNY’s sensibility but with a modern twist. The whole thing turned out to be quite a nice grown-up update of a Wednesday Addams' genre; a flawless complexion, untamed brows and darker lips. At the show, some models sported Maybelline's "Cherry Cherry Bang Bang" lips while others saw themselves attributed a more subtle, spooky allure, sporting a "Perfect Plum" pout.

Here's my personal take on doing perfectly undone brows: after giving them the intensity and colour you like, brush them backwards, upwards and then, shape your arch to taste. Simple and easy !

Key products: DREAM LUMI TOUCH Highlighting Concealer, FACE STUDIO MASTER Contour Palette (available in January 2016), EYESTUDIO Brow Define & Fill in Pencil Duo,  LIP STUDIO COLOR BLUR Lip Pencil in "Plume Please"

5. Baroque Princess by Dolce & Gabbana

The Braoque Princess (or really, any kind of High Royalty character!) is such a Halloween classic and of course, always trendy with me. It is definitely a go-to costume option as it can be appropriatly repurposed over and over again, from themed office parties, to maskerade balls, to family Halloween gathering, to treats giveaway on the 31st... The Dolce & Gabbana show of earlier this month showcased such gorgeous beauty looks that, surprinsgly, happen to be totally easy to recreate for a costumed event as well as for your everyday life ! It featured a beautiful lip and sexy feline flick, over the most spectacularly dewy complexion achieved by make up artist Pat McGrath, with the help of the House's beauty line.

If you feel like carrying out your own ode to Italy this year, use Dolce & Gabbana's The Eyeliner in Chocolate 10 to create the signature flick, with a line of Glam Liner in Earthy Brown 2 layered on top to intensify. On lips, of eight pink Dolce Matte Lipstick shades were used for each model depending on her skin tone. Simply head over to you closest Dolce & Gabbana beauty counter and ask for a colour match to find yours !

Key products: PERFECT LUMINOUS Liquid Foundation, THE EYELINER Crayon Intense in "Chocolate 10", THE GLAM LINER Waterproof Liquid Liner in "Earthy Brown 2", DOLCE MATTE Lipstick, THE NAIL LACQUER Intense Polish in "Bella 210"

6. Walking Dead by Haider Ackermann

The punk DIY aesthetic of the beauty looks at Haider Ackermann SS16 perfectly complemented the deconstructed tailoring of the designer’s collection, just as it would complement a messy, dirty, ripped apart walking dead attire ;) Models had relatively subtle make-up on, with lashes and brows bleached, and saw their hair styled into mohawks and stretched across their face as safety pins were carefully clipped-in at the roots of the hair to recreated that disjointed chucky doll look. To achieve such an intense yet, blend aesthetic, make-up artists Lynsey Alexander used some of MAC Cosmetics' most iconic products such as the Studio Face and Body Foundation, the strobing cream and neutral cream eyeshadows, which worked well together into bringing to life (pun intended!) an ethereal, monochromatic faces, sculpted and defined with matte and gloss textures.

Key products: M·A·C STUDIO Face and Body Foundation, M·A·C STUDIO White Face and Body and Silver Strobe Cream Shade Extension (available Spring/Summer 2016), PRO LONGWEAR Paint Pot Cream Shadow in "Groundwork"

7. Intergalactic Elegance by Maison Margiela

Androgyny ruled for Sping-Summer 2016 at Maison Margiela, with a crew of fresh faces embodying gender-fluid beauty with strong looks featuring silver eyebrows, Ziggy Stardust face paint and neo-kabuki make-up. Makeup artist Pat McGrath was, once again, responsible for the metallic number and put together, to Galliano's exhuberantly offbeat taste, a clean, elevated update of the martian girl beauty look which was huge at the beginning of the millennium ! 

Make sure to use a creamy or liquid eyeshadow formula, or to wet your dry silver pigments before applying it to avoid any types of fall-outs that might ruin your clean, fresh, fair complexion. For sharper edges, trace your eye-masks with a silver eyeliner pencil prior to filling in with silver eyeshadow. Peachy, natural lips are highly recommended with this look; remember, less is more ;)

Key products: DREAM LUMI TOUCH Highlighting Concealer, FACE STUDIO MASTER Hi-Light Boosting Blush in ''Light Bronze'', EYE STUDIO COLOR TATTOO Cream Gel Eyeshadow in "Silver Strike", BABY LIPS Moisturizing Balm in "Peach Kiss"

8. Eighties Punk Rock by Roberto Cavalli

The Punk Rock girl of the 80's is one of my favourite Halloween costume every year. It is such a timeless reference to a vibrant, fun, fearless era, where Fashion and beauty were experiencing a higher rise than ever before. It thought it was genius to bring the popular trend at Roberto Cavalli SS16 with tomboyish Eighties inspired deep side part and a tightlined eye. Traditionally, the make-up at Roberto Cavalli is a smoky eye, quick and easy, and of course, very Italian, no ? However for Spring-Summer 2016, the beauty looks were much more minimal with just a flush on the cheeks and several coats of mascara on the eyes, keeping the hair more chic and groomed than usual. A combo that was made to be rock'n'roll and that wasn't short on romance; again, how Italian !

Key products: PREP + PRIME BB Beauty Balm SPF 35, PRO LONGWEAR Blush, HAUTE & NAUGHTY TOO BLACK LASH Mascara, LIPGLASS CLEAR Lip Gloss

9. Greek Goddess by Rodarte

Last but not least, the Greek Goddess (can also be mistaken for the nymph or feeric creature!), the most ethereal of them all, if you want my opinion. Certainly a beauty look I'd sport for a wedding, gala, benefit event, family gathering and so on... And for Halloween, of course!, you can easily take inspiration from Rodarte's dewy glow and youthful, fresh colour based on the sunrise and horizon. Lead make-up artist James Kaliardos for NARS Cosmetics grounded the look with a deeply moisturized skin, using the brand's well renowned NARS SKIN Luminous Moisture Cream, tamed brows and a warmth of pink to the eyelids. NARS' DUAL-INTENSITY Blush in the shade "Craving" was used indeed on both the eyes and the cheeks of the models and to me, to do a little bit of colour pairing is the quintessentially cool beauty look for warmer days !

Key products: NARS SKIN Luminous Moisture Cream, VELVET MATTE Skin Tint (Available in Spring 2016), RADIANT CREAMY Concealer, DUAL-INTENSITY Blush in "Craving", VELVET MATTE Lip Pencil in "Belle de Jour"

The post Halloween-Ready Beauty Looks | Inspired by the SS16 Catwalks appeared first on PBTH **

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Runway Report: Paris Menswear Fashion Week 2012: Lanvin

Runway Report: Paris Menswear Fashion Week 2012: Lanvin

Urban Warrior!

Security Guard Chic: Lanvin Menswear Spring/Summer 2012

Lanvin Creative Director Alber Elbaz and Menswear Designer Lucas Ossendrijver began with the idea of creating a uniform for the "everyman". "Nothing is sexier than a Man in uniform" stated Elbaz and I couldn't agree with him more! Could you imagine the TSA Agents dressed in these ensembles!! Now that would keep me alert at the airport!

But being that the uniform theme was just the jumping off point, these outfits are really meant to inspire the man on the street and that is something I definitely think we will be seeing especially in the Chic boroughs of Paris and New York. I'm loving the Suit Jacket with shorts ensemble above!

Colored Crew: Lanvin Menswear Spring/Summer 2012

The middle section of the show gave us some great colored suits (a definite Spring 2012 Trend!) in interesting fabrications that weren't your basic menswear tropical wools. Loving the nipped in waists and slim cropped trousers (another Trend Alert!)

Military Mash-up: Lanvin Menswear Spring/Summer 2012

And finally, the show closed with a mix of military tailoring and Boho Chic prints that had the perfect balance of structure and fluid ease. Bravo! This is definitely a collection that will be an inspiration in menswear for seasons to come.

Click Below for an edited video of the Lanvin Menswear Spring/Summer 2012 Collection:

Bright Old Things at Selfridges

Bright Old Things at Selfridges

Now, this is the kind of New Year, New You project I'm interested in. From Thursday, Selfridges Bright Old Things campaign celebrates the 'retirement renaissance'. Thirteen creatives aged between 40 and 82 (who have all experienced some kind of artistic epiphany), will each be taking over one of the store's window displays. As the name suggests, Selfridges annual Bright Young Things initiative usually champions youth, but this year the retailer has turned it around. Bright Old Things who've had a new lease of life include Sue Kreitzman, the 75-year-old who ditched her career as a successful TV cook and food writer and turned to 'outsider art'.

Nick Wooster the 55-year-old social media star and menswear retailer-turned-designer. New York-based Wooster has worked for Barneys, Bergdorf Goodman and Ralph Lauren. And Molly Parkin, the 82-year-old painter and former fashion editor at the Sunday Times who told the Independent, 'I'm thrilled to be ancient. I could only wish that everyone has as wonderful an old age as me.'

A recent survey into mature fashion and lifestyle by YouGov (for the retailer JD Williams) found that the 50-plus demographic does not feel there's enough choice on the high street or enough older people visible in advertising, magazines and on TV. Having worked in the fashion industry for decades, I do think we are seeing a massive shift in attitudes - it's been a long time coming but retailers and advertisers are finally cottoning onto whatBusiness of Fashion calls the Silver Spend. With brands like L'Oreal, Nars and Dolce & Gabbana using older models and wonderful campaigns like Bright Old Things, we are definitely moving in the right direction.

So, look out for the Bright Old Things schedule of events and specially designed products, like this fabulous Sue Kreitzman necklace by Tatty Devine:

Image: Stella magazine

Mens Longline Tee Trend

Mens Longline Tee Trend

Menswear’s latest design obsession: the longline cut.

I am a menswear designer, yet I never do any menswear blog posts. So today I thought I would start by doing a post on men's longline tees.  The longline has introduced a new, more relaxed silhouette. Inspired by street fashion and the hip hop scene, it has now become the must-have trend in men's fashion.  Longline only means an item that's longer than usual and I think a lot of men don't really understand how to wear it:  it's all a game of proportions.

A longline tee is the perfect way to introduce a fashion-forward twist to your downtime looks and is easier to style than you might think.  It helps elongate the torso and makes you look taller.

Easy to wear, the high-street has adopted this trend offering a number of different variations of the trend. Beginning as a new shape for t-shirt and shirts, the trend has been applied to jumpers, bomber jackets and blazers to give them a reinvention. Still wondering how to wear the trend?  

While this trend might not be for everyone, adding a longline piece to your wardrobe can freshen up your look and the subtle details will complement your overall outfit.  For the best effect, team with slim- or skinny-fit trousers and jeans, which will provide a nice contrast with your oversized top. 

A Zoo York longer length Tee is how you upgrade your wardrobe instantly. Show off this bold print design with hi-top sneakers and ripped jeans. Available here

STREET STYLE

Here are some street inspirational images that will make you want to wear a longline tee even more: