Lorraine Kelly unveils her first-ever clothing range designed for 50-plus women who 'are in their prime and want to look fashionable

2014 Fashion Trends , BioFashion , Cocktail Gowns and Evening Dresses , Entertainment , Fashion designers , fashionable   

She's the glamorous daytime TV presenter with a serious passion for fashion.

And now, Lorraine Kelly has channeled her styling expertise into designing her own range.

Lorraine’s first collection for JD Williams is targeted at the 50-plus female and comes on the back of research by the brand that revealed just 20 per cent of mature women feel well catered for on the high street.

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Speaking about her new range, which she models herself, Lorraine told MailOnline: 'Designing a fashion collection has always been a dream, and I am delighted to have achieved that with JD Williams.

'I have been involved every step along the way and seeing the final outcome has been incredibly exciting. The best part will be seeing women - like me - dressed in products from my line in the New Year, and fingers crossed feeling fabulous inside and out.'