DESIGN COMPETITION // FRONT ROW SOCIETY - PLAYFUL POP - Fashion Dress in The Present
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DESIGN COMPETITION // FRONT ROW SOCIETY - PLAYFUL POP

CREATIVE BRIEF

Submission Deadline: 15 April, 2015, 6pm CET
Voting Starts: 16 April, 2015, 6pm CET

Sometimes it can feel as though we’re watching the death of popular culture, reaching saturation point with this or that reality starlet and bombarded with messages about the latest manufactured musical menagerie. At Front Row Society though, we like to make lemonade with the lemons life hands us, which is why lately we’ve been immersing ourselves in pastiche. From the weird and wonderful creations of Jess Bonham and Anna Lomax to the surreal images of Californian surf punk artist Tyler Spangler, there’s a panoply of artists poking their tongues out at modern life – and we want you to join them.  

For this month’s scarves challenge we’re asking you to take a playful pop at the entire canon of mainstream culture. Think back to the humorous sophistication of the swinging 60s, with their colorful flowers blooming from stark black and white grids; or the fun and frivolity of 90s pop music in all its exuberant glory. We’re looking for a clash of pinstripes and polka dots, colorful graphics and surreal combinations. The (pop) world is your oyster, so grab a fork and start eating!

What can you win?

Each winner receives a one-off prize of 200€ once the collection launches on the website plus a sample of their products when it arrives in stock. But that is not all – if your design receives 500 orders on wholesale, you will receive an additional €200. This means that FRS can continue to embody the spirit of fashion democracy, rewarding our top designs again...and again...and again! We will also conduct an interview with the winner, publicizing their design across the fashion community in Berlin and worldwide.

To learn more and to submit your designs into the competition, go here

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