Making Apple’s Watch Fashionable - Fashion Dress in The Present
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Making Apple’s Watch Fashionable

For Apple’s Watch to work, the company will need to harness an ecosystem of fashion and accessories designers as well as an ecosystem of app developers.


Apple is clearly making efforts to engage with the fashion world. Immediately following Monday’s special event in San Francisco, the company revealed to BoF that its forthcoming Apple Watch will be sold at custom-designed shop-in-shops at

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